Anyone who has ever attended a yoga class can attest to the amazing sense of peace and well-being that comes with the practice. But for many people, traditional yoga classes are not accessible.
Publish blog posts on popular sites like Yoga Journal or Elephant Journal
While this may sound like an uphill, if not impossible task, think about how many people visit these sites on a monthly basis. If you can get your blog post in front of the right eyes, it could lead to some serious traction for your studio.
Use social media platforms like Facebook, Twitter, and Instagram
Platforms like these are a great way to connect with your target audience. Make sure to post interesting and engaging content that will make people want to follow you.
Run ads on Google or Facebook
Again, this is a great way to specifically target people who may be interested in your studio. Make sure that you are using the right keywords when putting together your ads, or else they will be lost in the sea of all other Facebook posts.
Create YouTube videos
Make short videos about yoga tips and tricks for people to show off on their social media accounts. People love seeing this type of content because it is relatable and engaging.
Offer free classes or workshops
This is a great way to get people in the door and introduce them to your studio. You can also offer discounts on future classes for those who attend the workshop.
Partner with other businesses in your area
If you can partner with a business that is complementary to your yoga studio, then it will be a win-win situation for both of you. For example, if you are a yoga studio, partnering with a local health food store could be a great idea.
Sponsor or attend events in your area
If there is a big event that would be great for promoting your yoga studio, then you should do everything possible to get involved. If people see that you are interested and willing to support these types of events, they may want to go back and check out what it is like at the actual yoga studio.
Create a newsletter and send out weekly updates about new classes and workshops
Newsletters are a great way to keep your existing and potential customers up-to-date on everything that is happening at the studio. People like feeling as though they know what’s going on, so this newsletter will help you connect with them in a positive way.
Offer discounts for first-time visitors or referrers of people who mention their friends
This is a great way to get people talking about your yoga studio. If they know that their friends can get discounts for visiting, they will be more likely to refer them.
This is another great way to get more people in the door. If you can find someone who has a large following, then it is likely that they will be willing to mention your studio on their social media accounts.
These are just some of the many ways that you can market your yoga studio. Just remember to be creative and think outside the box.